Goal 4: Identify and develop the assets unique to South Hutchinson that can be used to make South Hutchinson a destination
Goal 4: Objectives
Assign this issue to the City’s current marketing consulting firm with a timeline for completion.
Create a Facebook page to market South Hutchinson as a destination (can be used to market to potential businesses and promote events and school activities).
Study the development of regional significant retail and commercial development and seek private developers for potential projects.
Seek opportunities to develop identified community assets to provide unique opportunities for residents and visitors.
Incorporate defined assets into marketing materials targeted to visitors.
Current and Potential Assets Identified by the Steering Committee
Current Assets Identified by the Steering Committee
South Hutchinson Elementary School
Variety of churches
Friendly people Industries—Collins Industries, Morton Salt, Tyson Foods, Stutzman Refuse Disposal (state of the art recycling plant), American Packaging Corporation
Tremendous labor market
Best of both urban and rural worlds
Great major highways—highways 17, 96, 50, 61
ATV and dirt bike trails in river bed
Potential Assets as Defined by the Steering Committee
A center for vocational training (i.e., Collins Industries, one of the largest bus manufacturers and a source of employment)
A destination restaurant—unique like the hamburger restaurant in Castle Rock, CO, named CRAVE—unique food option unlike anything in nearby Hutchinson
Progress reports for each goal are provided on a quarterly basis to the City Council. The updated provided only notes the changes from the previous update. A full update is available in the document library. This update was provided to the City Council on August 15, 2016.
Issues with the riders at the ATV trails at the river prompted a community discussion. After numerous meetings, the City Council voted to close the park which was approved by the City of Hutchinson in spring 2016.