Goal 4: Identify and develop the assets unique to South Hutchinson that can be used to make South Hutchinson a destination

Goal 4: Objectives

• Assign this issue to the City’s current marketing consulting firm with a timeline for completion.
• Create a Facebook page to market South Hutchinson as a destination (can be used to market to potential businesses and promote events and school activities).
• Study the development of regional significant retail and commercial development and seek private developers for potential projects.
• Seek opportunities to develop identified community assets to provide unique opportunities for residents and visitors.
• Incorporate defined assets into marketing materials targeted to visitors.

Current and Potential Assets Identified by the Steering Committee

Current Assets Identified by the Steering Committee

• South Hutchinson Elementary School
• Variety of churches
• Friendly people Industries—Collins Industries, Morton Salt, Tyson Foods, Stutzman Refuse Disposal (state of the art recycling plant), American Packaging Corporation
• Tremendous labor market
• Best of both urban and rural worlds
• Great major highways—highways 17, 96, 50, 61
• ATV and dirt bike trails in river bed

Potential Assets as Defined by the Steering Committee

• A center for vocational training (i.e., Collins Industries, one of the largest bus manufacturers and a source of employment)
• A destination restaurant—unique like the hamburger restaurant in Castle Rock, CO, named CRAVE—unique food option unlike anything in nearby Hutchinson

Progress Report

Progress reports for each goal are provided on a quarterly basis to the City Council. The updated provided only notes the changes from the previous update. A full update is available in the document library. This update was provided to the City Council on July 17, 2017.

• Work on the marketing plan was completed in 2011 and implementation is ongoing.
• The Facebook page has been active since 2011. There are currently 1390 fans of the page.
• The City has annexed 70 acres for a project and also annexed the new Agri-Center property.
• The 505 Campaign, spearheaded by Market South Hutch, is actively promoting the hotels and attractions in South Hutchinson.