Goal 4: Identify and develop the assets unique to South Hutchinson that can be used to make South Hutchinson a destination
Goal 4: Objectives
- Assign this issue to the City’s current marketing consulting firm with a timeline for completion.
- Create a Facebook page to market South Hutchinson as a destination (can be used to market to potential businesses and promote events and school activities).
- Study the development of regional significant retail and commercial development and seek private developers for potential projects.
- Seek opportunities to develop identified community assets to provide unique opportunities for residents and visitors.
- Incorporate defined assets into marketing materials targeted to visitors.
Current and Potential Assets Identified by the Steering Committee
Current Assets Identified by the Steering Committee
- South Hutchinson Elementary School
- Variety of churches
- Friendly people Industries—Collins Industries, Morton Salt, Tyson Foods, Stutzman Refuse Disposal (state of the art recycling plant), American Packaging Corporation
- Tremendous labor market
- Best of both urban and rural worlds
- Great major highways—highways 17, 96, 50, 61
- ATV and dirt bike trails in river bed
Potential Assets as Defined by the Steering Committee
- A center for vocational training (i.e., Collins Industries, one of the largest bus manufacturers and a source of employment)
- A destination restaurant—unique like the hamburger restaurant in Castle Rock, CO, named CRAVE—unique food option unlike anything in nearby Hutchinson
Progress Report
Progress reports for each goal are provided on a quarterly basis to the City Council.
The updated provided only notes the changes from the previous update. A full update is available in the document library. This update was provided to the City Council on July 17, 2017.
- Work on the marketing plan was completed in 2011 and implementation is ongoing.
- The Facebook page has been active since 2011. There are currently 1390 fans of the page.
- The City has annexed 70 acres for a project and also annexed the new Agri-Center property.
- The 505 Campaign, spearheaded by Market South Hutch, is actively promoting the hotels and attractions in South Hutchinson.